During my four years as Digital Art Director for Nike EMEA, I led the development of a 365 design system to communicate seasonal and category-based retail markdowns while maintaining brand integrity. Prior to this, every promotion required a new creative brief and design.

The 95-page directive provides design and copy guidance for in-house and external creative studios around the globe and includes a library of bespoke 3D graphic elements to ensure consistency and quality even in discount marketing content. In short, it saved time and allowed designers to focus on bigger projects.

My role: Creative Strategy, Creative Direction, Design Direction, Digital Design Systems

3D Artists: Traum Inc, Village Green, Sucuk Und Bratwurst