For 15+ seasons, I directed Nike’s seasonal style guides (aka Lookbooks) for the European market (EMEA), capturing hundreds of still and AV assets for all direct-to-consumer categories. Our team also designed and delivered all final assets featured across the entire digital eco-sytem each season, and in some cases, across EMEA retail experience.

My role: Creative Direction, Art Direction, Seasonal Narratives, Content Strategy, Retail Brand Experience

Photography: Alex de Mora, Jake Jones, RJ Shaughnessy, Steven Counts, Scary Gary, et al. (I know I’m missing some names; please let me know!!)