Across Europe, the pandemic shut everything down pretty quickly in early 2020. By fall things started to open up again, so we used our Winter Campaign to encourage people to embrace the bad weather and get outside. Our concept "Light From The Dark" informed all creative from October to January, not just in Europe but globally. Cyber Monday and Gifting creative followed suit but featured updated visual elements.

My Role: Creative Direction, Seasonal Narrative, Concept, Art Direction

Still Photography: Scandebergs
Director of Photography: Wouter Verberkt